EU funds communications have to be evaluated on a regular basis and to be revised if needed. For this, the responsible body should be able to define and use evaluation and monitoring measures.
Difficulties arise as the process of evaluating communication is only slowly becoming more concrete as a tool itself. This lack is in startling contrast with the extent to which communication actions and evaluation requirements have increased. Acquiring detailed knowledge of advanced evaluation methods will enable participants to successfully handle challenges in their future evaluation of communication.
As communication plans for EU funds are already in full activity, the question of how to monitor and evaluate the effectiveness of EU Funds communication activities is becoming ever more important.
What are successful tools for monitoring and evaluating communications of EU funds?
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